Content forms like text, blogs, pictures, and articles can bring traffic to your website but not as much as a video could bring. That is why it is important for every business to do YouTube Marketing
Everyone loves videos. People would rather watch videos of 2 to 3 minutes than read an article for 10 to 15 minutes. Because it is alluring, understandable, and memorable. When videos can do these much better than other content forms, it is always viable for startups to do YouTube Marketing to get a better reach and pull more targets. And as a startup, you will never deny this fact, if you get to know the benefits of YouTube Marketing explained in this blog.
What is YouTube Marketing?
YouTube Marketing is the process of marketing your product and services on the world’s largest video platform YouTube. Mainly, there are three-way the marketers can use YouTube to promote their products:
- Generating Original Content: Primarily they must deliver High-quality content to succeed on the YouTube platform.
- Influencer marketing: In 2021, Brands spent over $600 million on YouTube. YouTube is the best platform to use influencers to promote your brand.
- YouTube Ads: A stat says that 70% of consumers have bought the products only after seeing video Ads on YouTube. It is the best option on YouTube to generate high returns.
YouTube is the world’s second-largest search engine, so ranking on it would be highly competitive. Also, it is a library of 5 billion videos with 500 hours of content uploaded every minute. So, understanding how the YouTube Algorithm works and generating videos according to it could make a great difference in brand visibility, popularity, and returns. Many YouTube marketing agencies are there running successfully by completely relying on YouTube to give their clients a good service.
Why is YouTube marketing important?
All YouTube stats direct to the one fact that both marketers and consumers love videos, and they are 2X more likely to share videos with their family and acquaintances over the other content types.
Hence, it is evident that there is no best platform to use videos than YouTube where people watch 1 billion hours of video daily
Besides this reason, YouTube has a million benefits to be called a potential platform for marketing which is listed below.
Benefits of YouTube Marketing
1.YouTube is a video platform and Video is the king of content
The first and foremost benefit of YouTube SEO is they deliver video content that can have a great impact on brand promotions. The research on YouTube marketing suggests that
- Video content is 12 times more likely to be watched than reading a text.
- People process these video 60,000 times faster than the text
- It can bring emotion and make the users feel connected to the product
- Videos can bring life to your product by explaining its benefits and usage on YouTube in a more engaging and dynamic way.
As a brand, if you want to have a connection and frequent interaction with your audience, then YouTube marketing must be your priority.
- YouTube is owned by Google
YouTube is the second-largest search engine owned by the first-largest search engine Google. Hence your unique videos will rank on Google to give your brand more reach and conversion rates.
No wonder, we have noticed YouTube videos resulted in the google search. This is because Google is ranking high-quality videos with high-quality content in them. You can add unique video descriptions with optimized keywords and links that will drag users to your website in that. By doing so, you can become a thought leader in your content. Some other activities that will increase your authority in the specific domain are
- Linking your website with your YouTube channel
- Other websites embedding your video in their site
- Sharing your videos on different social media platforms that work with social media marketing too
- Using different video styles like long videos and short to engage more customers, etc.
- YouTube develops brand trust and credibility among the users
YouTube is the best place for the brand to build trust and credibility among its users as it is the most trusted social media platform. Also, it is a great place to start your brand promotions.
The different video forms like brand storytelling, client video testimonials, hands-on reviews, and live demos give your user an idea about how you solve problems, how you deliver a brand-, and many more. Partnering with the influencer and promoting your product could bring massive trust with your potential customers that can’t be moved.
- YouTube has Multiple video types
YouTube has different types of videos that can be created by marketers to show their products in different dimensions. The common type of videos on YouTube are explainer videos, social media videos, sales videos, presentation videos, and ad videos. Most importantly, each video type must be more engaging and funnier to attract customers. It will be better if your video governs the needs and answers the confusion of your customers. Behind-the-scenes videos, testimonials, and going live could bring exceptional returns on your marketing.
- YouTube Ads to extend your brand reach
Being a robust advertising platform, YouTube has many ad types and options for marketers to use. Many people watch YouTube daily, so spending on YouTube ads will never go in vain as it will bring more leads who will eventually turn into customers.
YouTube is a stellar platform for organic traffic. So paid traffic could bring more improvement in conversions than any other platform. Like Facebook, YouTube will also deliver the right ad to the right user. So that the people will get to know a solution for their needs, click your website, become your lead, turn into your user, and will finally become your loyal customer.
- YouTube is an extra income
We all know that YouTube pays for its channel depending on many factors like likes, watch hours, shares, subscribers, views, and many more. It is called the YouTube partner program’s eligibility criteria. When your brand channel suits this program, you will be paid accordingly and for that, you need to know the various YouTube monetization methods.
- Build Your Email List on YouTube
This is one of the big advantages of marketing through YouTube the email list of targets can be collected. YouTube allows adding a sign-up form in between the video where the customer will have to fill in the details and subscribe to your channel.
This approach makes it easier for brands to get the e-mail list of their targets. They can use some more common ways like using lead magnets, annotations, adding cards, and running YouTube Ads to build a email list.
- Your Audience Will Promote You and Buy from You
Personal touch videos will work stellar in YouTube Marketing. It develops an unmovable trust among your audience, and they will connect with your brand emotionally
Research shows that professional services and general companies-, when driving traffic to their website with the video of the person in the company speaking about the brand. It rapidly increases the leads and sales that no one can think of
- Make Money with AdSense for Video
When you regularly post unique and quality videos on YouTube, you can Generate income through your Videos by using Google AdSense. Many YouTube creators are making six figures with Google AdSense and AdWords.
So, when brands start YouTube Marketing and are consistent about posting quality videos in a definite time interval, YouTube gives them a fair share of income.
- YouTube has an enormous media library
Being a platform with the largest user base, 300 hours of video are uploaded here every minute. So, YouTube uses many factors to deliver your content to the specific user who needs you.
I know you are wondering what will happen-, if your content is lost or unrecognized in the vast sea of information. For that, you must optimize your content by creating and delivering keyword-optimized content, engaging and unique videos that concern the user’s needs, and everything. It will be better if you deliver those in a humorous way or by sharing a beautiful experience.
You can do these things on your own. But if you are a person who has zero knowledge about marketing and is a startup that is new to marketing, it will be viable for you to get help from a YouTube Marketing agency like Social Whispers.
How Social Whispers can help you to do YouTube marketing for your business?
Social Whispers is a leading Digital marketing agency in the market that helped various startups and experienced concerns in expanding their market and generating high ROI. Being an early pioneer in giving SEO services, we have a big inventory in digital marketing services like SEO, Keyword research, social media marketing, Google ads, PPC, etc
We are specialized in YouTube Marketing too and we help your business grow the best YouTube marketing strategies by
- Creating unique and quality video content
- Keep on interacting with your users with frequent video posting that governs user needs and trends of your brands
- Using various YouTube ad types and video types to reach extensive audiences
- And nurturing the user from the leads to loyal customers.
We do all these at your budget price and business needs. So, choose Social Whispers and give your business a great start for the digital journey.